Launch Season · US 2027

Birdies are
the only
currency.

Teams of four. Scramble format. Eighteen holes. But you don't post a score. You post a Birdie Count. Every birdie means shots of Birdie Juice, so the better you play, the harder it gets.

Respect the Birdie.

Birdie Juice logo featuring Chirpy

Chirpy's watching

Two shots per birdie. Minimum.

#BirdieJuiceScramble

Birdie Juice Scramble Series launch artwork with the branded golf cart
18 HOLES4 PLAYERSBIRDIES ONLYGOLDEN BIRDIE HOLESHOTS ON EVERY BIRDIE18 HOLES4 PLAYERSBIRDIES ONLYGOLDEN BIRDIE HOLESHOTS ON EVERY BIRDIE18 HOLES4 PLAYERSBIRDIES ONLYGOLDEN BIRDIE HOLESHOTS ON EVERY BIRDIE

The Birdie Count

Full format & rules →

+10

Albatross

+3

Eagle

+1

Birdie

0

Par

−1

Bogey or worse

Highest Birdie Count wins. Ties broken by eagles, then scorecard countback on the back nine. That's the whole scoreboard.

The signature moment

The Golden
Birdie Hole

The hardest hole on each nine, based on stroke index, gets a gold Birdie Juice flag on the tee box. Two per round. Everything doubles: the points, the shots, and the pain.

"Do we go for it, or play safe?"

Birdie

2 points

4 shots

Eagle

4 points

8 shots

Bogey or worse

−2 points

no mercy

Albatross

Legendary

the team finishes a bottle

Bonus points on the card

Bonus Hole

A designated par 3 where closest to the pin off the tee earns a point. No birdie required, so casual teams stay in it.

Flock Bonus

Full Birdie Juice merch on all four players earns your team a bonus point before you swing a club.

Chirpy's Challenge

A pre-round skills game on the range. Closest from 100 or longest putt holed earns a point and gets everyone there early.

Road to the Final

01

Qualifiers

Spring through summer. Enter a team, post a Birdie Count and climb the regional leaderboard.

02

Regional Finals

September. Top teams from each corridor play off for a spot at the National Final.

03

National Final

October. One premium course, produced and streamed. Multi-cam, player mics, drone. Appointment viewing.